With Google’s new emphasis on video and Amazon’s report of video creating higher conversion rates, many companies right now are trying to figure out how to incorporate video into their marketing program. They know they need it and it’s cheaper than ever, but creating good video with a compelling message is challenging for most companies.
Wouldn’t it be great if there were a workshop showing how to create powerful business videos all in a single day and at an affordable price?
This video workshop is designed by the authors of Willey’s forthcoming book, Video Marketing for Dummies (April 2012), to provide an entertaining and unique one-day workshop that takes participants through the entire process of creating an affordable and compelling online business video campaign.
Create, Shoot, Score!
April next year, Wiley will release the book Video Marketing For Dummies by the Best-Selling Author and Award winning Speaker, Kevin Daum, and the writer for Funny or Die, Matt Scott. Video is the future of online marketing! In this highly structured workshop, participants will learn key messaging and value proposition techniques from Kevin Daum, the author of the best selling book ROAR, Get Heard in the Marketing Jungle, then practice capturing their own business messaging on video, as well as editing, scoring, and posting their videos online.
Participants will leave with all the skills necessary to make professional online marketing tools for their businesses, and well as an edited 3-minute video file of their own creation
Participants will leave with all the skills necessary to make professional online marketing tools for their businesses, and well as an edited 3-minute video file of their own creation.
Workshop Details
The hardest part about incorporating video into your business is taking the time to learn the process. This workshop allows 2 people each from 20 – 30 companies to learn how to make a video for their company from start to finish. Particpants will have the option to choose between making a video for internal use, staff training, sales and marketing, communicating with a specific group of audiences (exp: repeated clients or stockholders), and more.
In this highly packed and entertaining day, participants will learn how to:
- Extract a company message (Based upon ROAR! Concepts)
- Identify “Choke Points”
- Conceptualize video ideas
- Storyboard
- Plan the production
- Script
- Cast
- Shoot
- Edit
- Score
- Post to youtube
The RoaringVideo team of professional video crewmembers will guide participants through every stage and aspect of the video-making process. Additionally, working on 3 -4 videos aside from their own will ensure that participants will master basic video-making skills.
At the end of the day each company will have finished a 1 minute video and post it to Youtube. They will also have the skills, knowledge and ideas for several more.
The investment: $995 per company, including all equipment, materials and lunch for 2
The event runs from 7:30AM to 6PM
Please contact Kevin Daum at kevin@roaringvideo.com OR (212)-464-7356 for more information.
John Quincy Adams said “He who tells the best story wins.” Here’s one for competition:
Two barbershops were in red-hot competition. One put up a sign advertising haircuts for 7-dollars. His competitor put up one that read, “We repair 7-dollars hair cuts.”
